Google Ads

The move towards Value Based Bidding in Google Ads

Just watched the latest presentation by Google Ads focussed around Value Based Bidding(VBB). VBB is the strategy to find high value customers.   Key points to take away. Business Objectives should meet the Marketing Objectives A business should be focussed on Profitable Growth and not Volume of Leads
on 1st March 2022

Updates to phrase and broad match modified keywords

Updates to phrase and broad match modified keywords The latest update from Google is an update to the matching behavior of phrase and broad match modified (BMM) keywords. What's changing? Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this updated matching behavior, ads may show on...
on 28th February 2022

How to set up broad match keywords in Google Ads

It's Google's job to decide which Ad gets shown. It's your job to make that decision easy. The picture above represents Google looking at all the ads competing for the same audience, trying to decide which should be shown for the search result. Let's use the search: "Best markers for graphic design" If at this...
on 11th November 2020